Globalization and Starbucks

You know... I have to say that I am of mixed feelings about the concept of Globalization.

I agree 100% that the destruction of cultures in the name of progess is reprehensible. Western culture is particularly insidious; it is seen by many as the 'civilized' world, and many countries want to not only emulate but also participate in Western culture... opening the doors for the horrifying spectre of a McDonald's in Piazza Rotunda last year. I am frightened that the merging of cultures (really, the encroaching of Western ideas on the rest of the world) might result in the disappearance of local cultures everywhere. (I'm not convinced this is inevitable but for the sake of argument I can state vehemently that if it happened, this would be tragic.)

However, if the concept of Globalization is understood as an opening of communication, a sharing of ideas and concepts and/or a breakdown of stereotypes and misunderstandings throughout the world, with easier access to others' cultures and ideas... and if it all is approached with care, then I applaud it.

As with the advent of any new thing, it is the application of the technology or concept that matters, not the thing itself. Arguments could be made for the good and bad in almost every concept or invention throughout history -- from the big giant stick that could be used both as a weapon to beat one's neighbor or as an oar to row a boat, to nuclear power which has the potential to destroy us all, or power entire countries -- and Globalization is just as potentially terrifying, and potentially wonderous.

Bottom line... I dread the day Starbucks worms its way into Rome (though at home I visit it three times a week or more), and I hope countries worldwide don't get caught up in the game of trying to "keep up" by installing Western versions of all things in their cities and their lives. The danger lies in the potential for destruction of cultures around the globe.

On the other hand, I have faith that people will hold to their senses of identity (another slippery concept) and will still be Italians, still be Turkish, still be Germans, whether drinking a glass of wine or eating an order of fries.

I hope.....